Marketing Exam Questions Assignment Example | Topics and Well Written Essays - 2000 words

Marketing Exam Questions - Assignment Example Web marketing entails use of web sites and search engines to provide information about the prices and other aspects of firm’s brands to the consumers. Email marketing on the other hand involves marketing of brands through the use of messages sent to the existing and potential consumers. Social marketing, one of the most used marketing channels in the contemporary business world, entails use of social sites that includes Face book, You Tube, Digg and Twitter. The concept of perceived benefits and perceived sacrifices indicates that for a customer to experience his or her value, the perceived value or the gain of acquiring the product must be higher than the cost of acquiring the product. An organization can adopt three major value parameters. First, a firm must provide a marketing strategy that meets and exceeds customer needs. Secondly, in a service industry, a firm should ensure that its customers feel comfortable and valued, based on the services provided by the company. Thi rdly, in a manufacturing industry, customers must be provided with a service that is of higher value as compared to that of the competitors. Internet marketing that is aimed at matching customer value and reflecting on extensive marketing effectively applies the concept of perceived benefit and perceived sacrifice. ... Similarly, Virgin Company has a culture of placing its customers at the centre of its operations. For example, the company has embarked on market research and innovation in order to come up with products that meet the needs of its customers. The Consumers are satisfied when they perceive that psychological costs as well the cost of conversion of sacrifices to benefits are lower that the value they will receive. Thus there is need for companies that aim at creating strong positive customer product relationship emulate internet marketing that provides valuable information to the consumers. By upholding customer value, McDonald’s and Virgin Atlantic have created strong customer base resulting to high sales and sustainable profit for the firms. Similarly, the customers have become loyal towards the firms brands an aspect that has resulted to repeated purchases and strong relationship between the firms and the consumers. Question B Marketing myopia is a marketing term that indicate s that any firm or business will do well at the end if the firm concentrates on consumers and its aim is to meet the customer needs rather that the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered United Kingdom market in the middle 1990s since it allowed postal strike of the workers and introduction of products that caused a lot of competition in the market. Virgin aim was to do away with monopoly of firms and products thus many thought that virgin was a threat to the existing business. The introduction of virgin in United Kingdom led to transformation of many companies for example a firm like

Should circumstantial evidence be the sole basis for a conviction in Essay

Should circumstantial evidence be the sole basis for a conviction in capital cases - Essay Example When a prosecutor brings a capital case, which is also called a death penalty case, she must charge one or more "special circumstances" that the jury must find to be true in order to sentence the defendant to death. (http://www.nolo.com/definition.cfm/term/52557AC3-B765-4BEE-B51CE8A9811D2939, para 1) These circumstances should be able to give enough proof that a capital crime is committed by the accused beyond doubt. These "special circumstances" should be able to lead the prosecution to the person who has truly committed the crime. Circumstantial evidence is just as important as direct evidence. These are evidence of facts from which inferences or presumptions can be drawn. Providing circumstantial evidence from a capital crime aids in the conviction of the right person responsible for the crime committed. Prosecutors are able to create a picture of how the crime may have been committed given the circumstantial evidences. It may even lead them to further investigation of the crime that may lead them to the direct evidences that might give them clues as to the actual crime scene. Circumstantial evidence may at the same time provide the investigators a guide to get the right convict. Circumstantial evidence is not considered to be proof that something happened but it is often useful as a guide for further investigation. (http://en.wikipedia.org/wiki/Circumstantial_evidence, para 9) On the other hand, however important circumstantial evidences may be in a capital case, it should not be the sole basis in bringing the accused to the death row. Circumstantial evidence must be closely examined and it must be looked at cumulatively. In other words, a court would be very slow to convict a defendant on the basis of one piece of circumstantial evidence alone. For instance, a particular person's fingerprint found in the crime scene does not necessarily mean that he committed the crime. (http://oasis.gov.ie/justice/evidence/circumstantial_evidence.html, para 14)He could be a close friend of the victim who happened to come to the crime scene before the actual crime took place. It could just be any innocent person who came to the scene before the criminal incident happened. These are just some instances that may give wrong accusations to the wrong persons who may have directed the circumstantial evidences. In this case, circumstantial evidence cannot be considered to be the sole basis of conviction in a capital case. Nevertheless, if there are a number of different strands of circumstantial evidence, taken together, it is rather another story that must be given as much as necessary attention such that it provides more weight than a single circumstantial evidence. (http://oasis.gov.ie/justice/evidence/ circumstantial_evidence.html, para 15) Say for instance that the accused was seen at the scene of the crime at the exact time the incident was assumed to have happened, his fingerprints were found at the crime scene, his DNA is identified with the victims body, he loathe the victim that he may have threatened the victim before, and that he behaved suspiciously after the crime had happened. Provided this series of circumstantial evidences that points to the direction of the accused, the prosecutor may find these